Any time your immediate competition adds a superstar and you do nothing in response, that’s a loss.

Are the Celtics favorites to beat the Cavaliers in a seven-game series? That’s a negative. But the series will be infinitely more competitive than last year’s five-game dispatch of Boston in the conference finals. And if you’re a Cleveland team playing for a championship, the last thing you want to do is spend energy beating a conference foe.

They’re going to need that energy to avoid getting swept by the Warriors, anyway.

Because Ball is the talk of the basketball world. From his quirky jumper to the shoes he wears, everyone eats up Ball content. (Our traffic confirms this). Ball’s second game against the Celtics was the first sellout in Summer League’s history. Plus, he’s a Laker. That sells anywhere.

We still don’t know what the right price is for the Ball family. Maybe Big Baller Brand is still seeking a partnership. Maybe Ball will settle for a bigger endorsement deal. Maybe it’s still $1 billion for the family. It could still be outrageous.

But as this process has continues, Ball’s popularity has only continued to rise. Nike, Under Armour, and Adidas will have to at least take a peak to see if the Ball family’s ask is in the ballpark. It would be irresponsible not to.

Many are overreacting to Ball’s summer league performances, but that actually gives the companies even more reason to invest in Ball. If he drives this much interest Cheap NFL Jerseys Nike during Cheap Authentic Jerseys From China Summer League, the intensity will only increase in the regular season. If the Lakers make the playoffs — a humongous, very unlikely if this year — Staples Center may explode.

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